FMCG Distributors Warn Dairy Firms Over Deep Discounting to Q-Comm
The All India Consumer Products Distributors Federation (AICPDF) has raised strong objections to FMCG companies, including dairy firms, for offering deep discounts and exclusive schemes to direct-to-retail (D2R) and quick-commerce platforms—undercutting traditional distributors. The Federation has threatened nationwide agitation starting May 15 if parity is not restored across distribution channels. Dairy players—especially large brands with…