Dairy Demand Surges in India’s Smaller Cities
India’s organised dairy industry is witnessing its next phase of growth in Tier-2 and Tier-3 cities, where consumption patterns are increasingly mirroring those of metro markets. Dairy companies report that order frequencies and spending levels in several categories are now matching, and in some cases exceeding, metro benchmarks, driven by rising incomes, rapid urbanisation and…
Smaller Cities Fuel India’s Dairy Growth Story
India’s dairy consumption boom is no longer being driven solely by metropolitan markets, as Tier-2 and Tier-3 cities emerge as the next major growth engines for organized dairy companies. Rising incomes, rapid urbanization, improving cold-chain infrastructure and growing consumer preference for branded, quality-assured dairy products are transforming consumption patterns in smaller cities across the country….