Predatory Pricing in India’s Dairy Industry: How Cash Burn Is Distorting Milk Economics
The recent controversy around milk being sold at Re 1 on a quick-commerce platform in Bengaluru may appear at first glance like an aggressive promotional campaign or a festive customer acquisition strategy. Yet beneath the surface, it raises a far deeper and far more uncomfortable question for India’s dairy ecosystem, policymakers, cooperatives, ethical businesses and…