Parag Scales Avvatar Amid Global Whey Crunch
Parag Milk Foods is accelerating the expansion of its sports nutrition brand Avvatar despite ongoing global whey supply constraints, as the company strengthens its position in India’s fast-growing high-protein nutrition market. According to BestMediaInfo, Avvatar has evolved from a digital-first brand into a comprehensive omnichannel business, expanding beyond e-commerce into gyms, nutrition stores, modern retail…
Protein Demand Reshapes Global Dairy Markets
Global dairy market dynamics are undergoing a significant transformation as soaring demand for protein-rich foods, beverages, and nutritional products increasingly influences milk pricing, processing priorities, and dairy trade flows. According to market analysts, consumer interest in high-protein diets, sports nutrition products, functional foods, and wellness-focused eating habits is driving unprecedented demand for dairy proteins such…
Global Whey Shortage Pushes Protein Prices Higher
A global supply crunch in whey protein is driving sharp price increases across protein-rich foods and nutritional products, creating fresh cost pressures for India’s dairy, health nutrition and food processing industries. Industry executives say whey prices have surged significantly over the past year due to tightening global supplies, rising demand for protein products and limited…
Muscle Milk Expands High-Protein Shake Portfolio
Protein nutrition brand Muscle Milk has expanded its ready-to-drink beverage lineup with the launch of new high-protein shake variants aimed at strengthening its position in the rapidly growing functional nutrition market. The company announced the introduction of Muscle Milk Pro Advanced Nutrition shakes featuring 32 grams of protein per serving along with a redesigned packaging…