Britannia To Scale E-Commerce, Eyes Regional Rivals with Startup Mindset
Packaged food major Britannia Industries Ltd is intensifying its focus on e-commerce and direct-to-consumer channels to combat rising competition from nimble regional players and digitally native brands. The company’s leadership says it will adopt a “startup mentality” — embracing agility, experimentation and faster product launches — to accelerate growth in online and modern retail segments…