Parag Milk Sharpens Focus on Health & Nutrition with Protein-Led Push
Parag Milk Foods Ltd is strategically pivoting beyond traditional dairy towards health, nutrition and protein-focused offerings, reflecting evolving consumer demand for functional foods and performance nutrition. The company reported its best-ever quarterly revenue of ₹1,008 crore in Q2 FY26, a **16 % year-on-year increase with volumes up 10 %, driven by robust growth across both…
Coca-Cola expands push into dairy sector via Fairlife
Fairlife — the dairy arm of Coca-Cola — is gearing up for rapid expansion of its value-added dairy business as demand for high-protein, low-sugar milk and protein products grows globally. Coca-Cola CEO James Quincey recently confirmed at a major investor conference that once new capacity comes online, Fairlife plans to diversify further with new flavours,…
FM Pushes Dairy Makers to Pass GST Cuts to Consumers
Finance Minister Nirmala Sitharaman has urged dairy manufacturers to actively engage in reducing retail prices of ghee, butter, and cheese, ensuring that consumers fully benefit from the recent GST rate reductions. The government emphasized that any cut in GST should directly reflect in market prices, preventing price retention at the manufacturer or distributor level. Watch…
Amul’s Protein Push Faces Brand Perception Challenges
Amul, India’s largest dairy cooperative, has ventured into the protein-enriched food segment to address the country’s significant protein deficiency—affecting 73% of the population, with only 9% awareness. Since 2022, Amul has introduced products like protein lassi and protein kulfi, aiming to make protein consumption more accessible to the masses. In 2025, Amul launched high-protein mango…