India’s Protein Craze Sparks Fast Food & Dairy Innovation
India’s protein momentum is reshaping both dairy and fast-food sectors. With an estimated 73% of the 1.4 billion population protein-deficient, especially in rural areas , the wellness narrative has evolved from niche to mainstream. McDonald’s India introduced a global-first vegetarian protein slice for burgers, developed with government food labs. The product sold out rapidly—32,000 units…