Rise of Premium Dairy Brands Alongside Cooperatives
The Indian dairy landscape is undergoing a structural shift: alongside long-standing cooperatives, premium private dairy brands — especially those offering value-added products (VAPs) — are growing rapidly, reshaping consumer expectations, product mix and value flows. Urban consumers in cities like Bengaluru, Mumbai and Delhi increasingly pick premium yogurt drinks, probiotic curds, artisanal paneer or high-quality…