‘Milk’ Label Battle Sparks Industry Debate
A growing policy debate around the use of dairy-related terms for plant-based products is highlighting tensions between traditional dairy players and alternative producers, with repeated legislative efforts in the United States—such as the DAIRY PRIDE Act—seeking to restrict words like “milk,” “cheese,” and “yogurt” բացառively to animal-derived products. The dairy industry, which supports over 3…
Swiss Court Bans ‘Milk’ Label for Oat Drinks
In a landmark ruling, Switzerland’s Federal Court has prohibited plant-based beverages from using the term “milk,” reinforcing strict food labelling laws that reserve the word exclusively for animal-derived products. The decision came after the court rejected an appeal by Danone Switzerland—by a 4–1 vote—over its oat-based drink marketed with the phrase “This is not milk,”…