Europe Dairy Innovation: Health, Sustainability, Plant-Based Surge
European dairy and alternative beverage markets are undergoing robust transformation, propelled by shifting consumer priorities and innovative product strategies: 1. Health & Functionality A strong consumer focus on gut health, immunity, and wellness is driving a rise in fortified and probiotic-enriched offerings—plant-based and conventional alike . Yogurt, kefir, and milk variants now routinely carry probiotic…