Jibal Targets Morocco’s Emerging Kefir Market
Jibal, the Moroccan subsidiary of the Polmlek Group, has strengthened its position in North Africa’s evolving dairy landscape by launching its first locally produced kefir, marking a strategic entry into a fast-emerging functional dairy segment. Introduced in September 2025, the product is packaged in Pure-Pak® cartons in collaboration with Elopak and targets health-conscious consumers, particularly…