Quality over cost: New-age dairy brands on the rise
The growing demand for preservative-free and traceable dairy products, coupled with the adoption of quick commerce and direct-to-consumer (D2C) models, is fuelling the rise of new-age dairy brands. These startups are not only expanding rapidly but also attracting significant investor interest. In the past year alone, around nine dairy startups raised funding, with 5-6 brands such as…