Rajasthan Pushes Saras Marketing Expansion
Rajasthan Chief Minister Bhajan Lal Sharma has directed officials to prepare a comprehensive action plan to strengthen the marketing of ‘Saras’ dairy products, warning that effective branding and execution are critical to unlocking the sector’s full potential. Chairing a high-level review of the Rajasthan Cooperative Dairy Federation, he emphasized connecting more livestock farmers to the…
Milk Stalls to Be Allotted to Dairy Cooperatives
The government has decided to allocate milk booths and stalls exclusively to dairy cooperatives, aiming to strengthen their direct access to consumers and improve market presence. The move is expected to benefit cooperative institutions by providing dedicated retail infrastructure, reducing dependence on private vendors, and ensuring better price realization for milk producers. By prioritising cooperatives…