Cadbury Milkinis: India’s New Multi-Sensory Snack
Mondelēz India has launched Cadbury Dairy Milk Milkinis—a milk crème-filled chocolate bar—positioned to align with India’s evolving snacking habits. The product is priced at ₹20 for 17 g and ₹40 for 34 g, and is meant to offer a “playful, shareable, multi-sensory” experience beyond conventional chocolate. Nitin Saini, VP Marketing at Mondelēz India, remarks that…
Cadbury Launches “Milkinis” to Win Young & Impulse Buyers
Mondelez India has rolled out Cadbury Dairy Milk Milkinis, a crème-filled milk chocolate bar priced at ₹20 and ₹40, as part of its strategy to capture the attention of school-going children and impulse buyers. The move reintroduces a sense of playfulness to Cadbury’s brand persona, shifting it slightly from its long-running “indulgent and emotional” communication…