Stay packed Stay taxed! Stay Hygienic Stay Foolish !

Today is 18th July 2022. GST of 5% will be levied on healthy and hygienically packed curd, buttermilk, lassi and Paneer from today. Covid-19 created a paradigm shift in the eating choice of the public at large. Dairy products due to high quality of their protein emerged as best in class super foods. There was…

Dairy industry : “Change before you have to.”

Today is July 1st , 2022. A day which is bringing a big change in the Indian dairy and food industry through regulatory measures.. There are three major departments which regulate all food business in India . These are Food authority ( FSSAI), Goods and Service tax ( GST) and Central Pollution Control Board (…

Who is interested in paying premium for Good quality milk in India ?

Everyone is talking about Quality of their dairy products today. Few of them are linking quality with the origin of milk, while others with the number of tests performed in the lab. The number of tests conducted on milk are  increasing day by day in the company’s promotion . Charging premium is the simplest and…

Skilling or Subsidy, Which one will you choose for sustainable farming?

I came across a similar poster shown below at a restaurant a few years back in Europe. It simply highlighted the issues related to a single solution to all the problems. If you are pleasing everyone , it simply means that you are not doing your job well. Today central as well as state governments…

Don’t underestimate the power of a microbe: Precision Fermentation

Last week one piece of news made me think deeply and explore the vast impact of this disruption in the future. The news was about Remilk establishing its world’s largest full-scale precision fermentation facility. This center is established in more than 750,000 square feet in Kalundborg, Denmark . At the new facility, Remilk will produce non-animal…

Don’t underestimate the power of a microbe: Precision Fermentation

Last week one piece of news made me think deeply and explore the vast impact of this disruption in the future. The news was about Remilk establishing its world’s largest full-scale precision fermentation facility. This center is established in more than 750,000 square feet in Kalundborg, Denmark . At the new facility, Remilk will produce non-animal…

Subsidy to dairy cooperatives must ensure nutritional efficiency also

I recently received a heart touching story from one of my dear friends about the genesis of Syndicate Bank. The bank had merged with Canara Bank in 2020. . There are three reasons why Syndicate Bank is important in the evolution of India as a wealth generator ; and for working towards the upliftment of the masses….

Milk subsidy to the farmers : A tool for development or a weapon to kill

The Meteorological Department has said that there is a possibility of severe heat in most parts of the country; this year between March and May. The IMD said that areas from west to central and northwest India will have a heat-surge between March and May;and the temperatures will go above normal. In other words, this…

Who moved Fonterra’s Cheese for the second time in India since 2002?

Britannia industries Ltd proudly announced their joint venture with Global leader Fonterra from New Zealand on March 25th 2002. The main objectives of the JV were sourcing, manufacturing and distribution of milk and milk products in India. The new company had full access to Fonterra’s Research and development strengths . This access was mainly to…

People don’t want quarter inch drill.They want quarter inch holes

People don’t want quarter inch drill.They want quarter inch holes. Theodore Levitt wrote this in an article Marketing Myopia way back in 1960 . The context of this article is to highlight the inability of the marketer to see the big picture. Most of the time the marketers are focussing too narrowly on selling their…