Whey Protein Has Hit Its Price Ceiling. The Industry Just Hasn’t Admitted It Yet
Ashni is 43, works in marketing, and has trained at the gym long enough that a protein scoop is as routine as her morning coffee. For years she paid around ₹2,000 for a 1 kg tub of whey. Today that same tub costs upward of ₹3,200. Her response wasn’t to pay up — it was…