Cadbury Milkinis: India’s New Multi-Sensory Snack
Mondelēz India has launched Cadbury Dairy Milk Milkinis—a milk crème-filled chocolate bar—positioned to align with India’s evolving snacking habits. The product is priced at ₹20 for 17 g and ₹40 for 34 g, and is meant to offer a “playful, shareable, multi-sensory” experience beyond conventional chocolate. Nitin Saini, VP Marketing at Mondelēz India, remarks that…