PETA’s Dog‑Milk Billboard Disrespects India’s Dairy Heritage

PETA India’s provocative billboard campaign—posed in major cities with the tagline “If you wouldn’t drink dogs’ milk, why drink cow’s?” and an image of a child sipping dog milk—has sparked more outrage than debate. While intended to jolt consumers into veganism, the stunt undermines reasoned discourse on animal welfare, ignores India’s rich dairy heritage, and…
India’s FPOs: Unlocking Dairy Sector Potential

A comprehensive study published in Nature examines the evolution and challenges of Farmer Producer Organizations (FPOs) in India, highlighting their transformative role in the agricultural sector, including dairy. Analyzing 64 peer-reviewed articles from 2002 to 2023, the research underscores the significance of FPOs in enhancing market access, financial inclusion, and technological adoption for small and…
World Milk Day 2025 -Sip by Sip Building A Healthier Nation

Introduction From the first drop a baby tastes to the energy boost an athlete needs; milk stays with us through every stage of life. Rich in calcium, protein and essential nutrients, this simple white liquid plays a big role in building strong bones, boosting immunity and supporting overall health. Recognising its immense value, the world…
Opening New Pathways for India’s Milk Cooperatives

During a recent assignment in rural Rajasthan, I was tasked with facilitating the registration of several primary dairy cooperative societies. The objective was to empower local dairy farmers by formalizing their operations and integrating them into the cooperative framework. However, I encountered an unexpected regulatory hurdle: the registration process mandated that these primary cooperatives affiliate…
India Eyes Dairy Export Boost Amid U.S. Tariff Shifts

Media reports have suggested that retaliatory tariffs against American dairy may create an opening for India. While such optimism is understandable, a closer look reveals that these expectations warrant a more cautious assessment. India, the world’s largest milk producer, produces about 240 mn tonnes of milk annually. Yet, it accounts for less than 0.5% of…
India to Ease Liquidation of Defunct Dairy Cooperatives

Union Home and Cooperation Minister Amit Shah announced that the central government will soon introduce a policy to expedite the liquidation of defunct Primary Agricultural Credit Societies (PACS) and facilitate the registration of new ones. This initiative aims to revitalize the cooperative sector, particularly in the dairy industry. The government plans to establish 200,000 new…
Quick Commerce Boosts Dairy Access in India

India’s quick commerce (q-commerce) sector is significantly enhancing consumer access to dairy products, reshaping traditional distribution models. Platforms like Swiggy Instamart, Zepto, and Blinkit are facilitating rapid delivery of dairy items, including milk pouches, curd, paneer, and butter, directly to consumers’ doorsteps. This shift is not only improving convenience but also expanding the market…
India’s Dairy Export Hurdles Amid U.S. Tariff Shifts

India, the world’s leading milk producer with an annual output of approximately 240 million tonnes, contributes less than 0.5% to global dairy exports. This limited export share is attributed to structural challenges within the Indian dairy sector, including a predominant focus on fluid milk, high production costs, and inconsistent quality standards. In contrast, the United…
Synthetic Paneer Threatens India’s Dairy Integrity

The Indian dairy sector is confronting a significant challenge with the proliferation of synthetic paneer—products crafted from vegetable oils, starches, and additives that mimic traditional paneer in appearance and texture. This counterfeit variant is infiltrating markets, particularly in regions with high paneer consumption, posing health risks to consumers and undermining the efforts of genuine dairy…
Why India Poses the Biggest Trade Opportunity with US

India Trade Talks Make Progress Before the White House’s 90-day pause on higher tariffs for other countries expires on July 9, India is one country rushing to negotiate a trade deal with the U.S. As trade tensions continue to impact both commodity and financial markets, the White House says the Trump administration is making progress…