Unseasonal Rains Hit Demand for Dairy-Based Summer Products Across Key Markets
India’s dairy and FMCG sectors are witnessing a sharp dip in demand for summer-centric dairy beverages and products like ice creams, flavored milk, and lassi due to unexpected rains and cooler weather in North India. According to the Retailers Association of India (RAI), sales of summer categories—including dairy-based refreshment drinks—have fallen by 15% over the…