Whey Protein Prices Nearly Triple Amid Global Demand Surge
Global whey protein prices have surged to record levels as demand for high-protein foods continues to outpace supply, creating significant challenges for food manufacturers and opening new opportunities for dairy processors. According to Ingredients Network, citing recent market reports, the price of Whey Protein Concentrate 80 (WPC80) in the United States has climbed to more…
Parag Scales Avvatar Amid Global Whey Crunch
Parag Milk Foods is accelerating the expansion of its sports nutrition brand Avvatar despite ongoing global whey supply constraints, as the company strengthens its position in India’s fast-growing high-protein nutrition market. According to BestMediaInfo, Avvatar has evolved from a digital-first brand into a comprehensive omnichannel business, expanding beyond e-commerce into gyms, nutrition stores, modern retail…
Muscle Milk Expands High-Protein Shake Portfolio
Protein nutrition brand Muscle Milk has expanded its ready-to-drink beverage lineup with the launch of new high-protein shake variants aimed at strengthening its position in the rapidly growing functional nutrition market. The company announced the introduction of Muscle Milk Pro Advanced Nutrition shakes featuring 32 grams of protein per serving along with a redesigned packaging…
Ultrafiltered Dairy Gains on Protein & GLP-1 Boom
Ultrafiltered dairy is entering a new growth phase as rising demand for high-protein nutrition and the rapid adoption of GLP-1 weight-loss diets reshape consumer preferences, positioning the category as a premium, functional alternative to conventional milk. These products—containing up to 50% more protein and 50% less sugar while being lactose-free—are increasingly aligned with wellness trends…
Dairy Enters the Age of Wellness
The global dairy industry is undergoing a structural shift as it moves beyond traditional nutrition into a “wellness-first” positioning, with consumers increasingly choosing dairy products for their functional health benefits rather than just taste or affordability. Retail insights highlight that shoppers are gravitating toward dairy as a “healthier choice,” driven by rising awareness around nutrition,…