Muscle Milk Expands High-Protein Shake Portfolio
Protein nutrition brand Muscle Milk has expanded its ready-to-drink beverage lineup with the launch of new high-protein shake variants aimed at strengthening its position in the rapidly growing functional nutrition market. The company announced the introduction of Muscle Milk Pro Advanced Nutrition shakes featuring 32 grams of protein per serving along with a redesigned packaging…
Ultrafiltered Dairy Gains on Protein & GLP-1 Boom
Ultrafiltered dairy is entering a new growth phase as rising demand for high-protein nutrition and the rapid adoption of GLP-1 weight-loss diets reshape consumer preferences, positioning the category as a premium, functional alternative to conventional milk. These products—containing up to 50% more protein and 50% less sugar while being lactose-free—are increasingly aligned with wellness trends…
Dairy Enters the Age of Wellness
The global dairy industry is undergoing a structural shift as it moves beyond traditional nutrition into a “wellness-first” positioning, with consumers increasingly choosing dairy products for their functional health benefits rather than just taste or affordability. Retail insights highlight that shoppers are gravitating toward dairy as a “healthier choice,” driven by rising awareness around nutrition,…