Ultrafiltered Dairy Gains on Protein & GLP-1 Boom
Ultrafiltered dairy is entering a new growth phase as rising demand for high-protein nutrition and the rapid adoption of GLP-1 weight-loss diets reshape consumer preferences, positioning the category as a premium, functional alternative to conventional milk. These products—containing up to 50% more protein and 50% less sugar while being lactose-free—are increasingly aligned with wellness trends…
Dairy Enters the Age of Wellness
The global dairy industry is undergoing a structural shift as it moves beyond traditional nutrition into a “wellness-first” positioning, with consumers increasingly choosing dairy products for their functional health benefits rather than just taste or affordability. Retail insights highlight that shoppers are gravitating toward dairy as a “healthier choice,” driven by rising awareness around nutrition,…