GRB Looks Beyond Ghee for Next Growth Engine
After building a ₹1,400-crore business around ghee over 42 years, GRB Dairy Foods Pvt. Ltd. is now pivoting toward value-added dairy and adjacent categories as rising competition and shifting consumer demand reshape India’s FMCG landscape. The Bengaluru-based company plans to enter segments such as paneer and other dairy products by the end of 2026, while…
How GRB churned itself into a ghee giant
After milk, ghee is the second most consumed dairy product in India and a crowded category. But it’s a category where regional players have held their own against national heavyweights like Amul, Aashirvaad (ITC), Britannia, and Gowardhan, and churned up growth. Take Bengaluru-based GRB Dairy Foods Private Ltd, which from humble beginnings has scaled up…