Got Milk?” Returns as Dairy Demand Surges
The California Milk Processor Board has relaunched the iconic “Got Milk?” campaign to capitalize on a dairy resurgence in the U.S. Milk volume sales have nearly stabilized, declining just 0.3%, while dollar sales rose 4.6%. Consumers are gravitating toward value-added milk—high-protein, low-sugar, lactose-free—which commands higher prices. Plant-based milk alternatives, conversely, have declined in both volume…