Amul campaigns to bust “myths” about non-dairy beverages
In a newspaper advertisement this week, dairy cooperative Amul sought to bust “myths” about non-dairy beverages that are alternative to milk. The advertisement states that the term “milk” is being encroached by plant-based beverages made from soya, almonds, oats and others, which Amul believes is misleading for consumers. Amul’s aggressive campaign Amul has been very aggressive in…
Amul slams companies selling Protein based beverages as milk
Amul is strongly opposing companies that are selling almond, soya, oats and rice beverages as milk and could be considering taking them to court to stop this practice. “Ten crore dairy farmers for whom milk is an instrument of socio-economic development are going to fight this misinformation campaign done by some companies and NGOs (non-governmental organisations)…
Food adulteration cases doubles in last 8 years: FSSAI
The Food Safety and Standards Authority of India has made a big disclosure in its annual report on food adulteration. It says that cases of adulteration in food have doubled in the last 8 years. In the year 2012-12 conducted by FSSAI, 15% food samples were adulterated, while in the year 2018-19 it has increased…
FSSAI will conduct pan India survey to check Khoa quality
The Food Safety and Standards Authority of India (FSSAI) has decided to conduct a pan-India Khoa quality survey after industry stakeholders raised concerns on adulteration. Khoa, also known as mawa, is the main ingredient in an array of traditional Indian sweets such as barfis, milk cake and peda among others. “The Commissioner Food Safety of…
Food safety from feed to table in true sense
Finally the government has started to bring disruptive legislation for ensuring food safety and protecting consumer health. India feeds almost one fifth of the population of the world almost three times a day. Covid-19 has set the right context in the minds of the consumer for eating right and healthy foods. The days of unidentifiable food…
Govt moves to revamp the Food Safety and Standards Authority of India
The Centre has moved to revamp the Food Safety and Standards Authority of India (FSSAI), the prime regulatory authority for food safety in India, giving it more powers, extending its jurisdiction over animal feed, enhancing penalties imposed for violations and simplifying processes. The ministry of health and family welfare has framed Food Safety and Standards…
FSSAI reveals plan to make fortification in Oil and milk mandatory soon
FSSAI has revealed plans to make fortification as a mandatory initiative for edible oil and milk coming next few months, in addition to intensifying its focus on local staples such as rice, wheat and salt. According to FSSAI Director (Food Fortification Resource Centre/FFRC) Inoshi Sharma, the mandatory regulations will strictly apply to all food and…
FSSAI reveals plan to make fortification in Oil and milk mandatory soon
FSSAI has revealed plans to make fortification as a mandatory initiative for edible oil and milk coming next few months, in addition to intensifying its focus on local staples such as rice, wheat and salt. According to FSSAI Director (Food Fortification Resource Centre/FFRC) Inoshi Sharma, the mandatory regulations will strictly apply to all food and…
Why should I pay more for pure and safe milk ?
Dear friends, Life is coming back to normal. After reaching 26.5 lakhs confirmed corona cases and 51000 deaths in India , we are no more afraid of Corona. We were more frightened on March 19th when Janata curfew was declared. At that time total deaths in the world were 8000 and the total number of…
No junk food within 50 metres of school campus by FSSAI may boost dairy snacks sales
With the aim to ensure safe and wholesome food for school children, Arun Singhal, CEO of the Food Safety and Standards Authority of India (FSSAI), the country’s top food regulator, has restricted the sale of junk and unhealthy food in canteens of schools and other educational institutions. The food regulator has also prohibited the sale…