The story of Osam Dairy : From bankruptcy to Rs 225 cr business!
When three friends from Jharkhand`s Ranchi ditched their well-paying corporate jobs, excellent career prospects and a steady roof above, to start a dairy farm, everyone warned them about the precarity of owning a challenging business. While some said that their venture would never take off, others advised them to go back to their cushy jobs…
Amul asks top retail companies to ‘avoid’ deep discounting on its products
India’s largest dairy company Amul has written to leading offline and online retailers including Reliance Retail, Amazon, BigBasket and D’Mart, asking them to “avoid” deep discounting on its products for their B2C (business to consumer) businesses, in other words, what the retailers sell to consumers. This follows the recent controversy between fast moving consumer goods companies and…
FMCG Zeitgeist: Gearing up to serve the customer of tomorrow
The customer of tomorrow, in a fast-changing scenario, wants everything at the swipe of a screen and a click of a button. The customer of tomorrow is even unwilling to step out and check the physical market and wants to buy most stuff online. Along with millennial, as a large number of Gen Z-ers come…
Marico, Dabur and Amul launched more Ayurvedic products during Covid
Evolving consumer needs during COVID-19 has prompted a slew of companies to look at ayurvedic products. Also, with government guidelines advising people to consume turmeric and giloy to prevent infection, demand for ayurvedic products have increased. To capitalise on the demand for such products, fast-moving consumer goods companies (FMCG) such as Marico, Dabur and Amul have already…