Godrej Jersey’s ₹20 Badam Milk Makes Flavoured Dairy More Accessible
Godrej Jersey has launched a new 110 ml Badam Milk SKU priced at ₹20, making India’s traditional and much-loved flavoured milk drink more affordable and widely accessible to families and school-going children across the country. This marks a significant price disruption in the flavoured milk segment, where entry-level SKUs have typically started at around ₹30…
Flavoured Milk Becomes a Daily Habit in India’s Changing Dairy Market
India’s dairy consumption patterns are undergoing a fundamental transformation, with flavoured milk emerging as a routine choice rather than an occasional treat as part of evolving consumer lifestyles. Once seen mainly as an indulgence or post-school drink, flavoured milk is increasingly integrated into everyday diets, reflecting broader shifts in taste preferences, nutrition awareness and convenience-driven…
Supreme Court Upholds 5% GST on Flavoured Milk, Rejects Centre’s Plea for 12% Tax Rate
The Supreme Court of India ruled that flavoured milk should be classified as milk under the GST law and taxed at 5%, rejecting the Union Government’s attempt to classify it under a higher tax slab of 12%. Heritage Foods Limited (respondent) is a dairy company that produces flavoured milk. It had approached the High Court…