Asahi Brings Century-Old CALPIS Dairy Drink to India
Japanese beverage giant Asahi Group Holdings has announced its entry into India’s non-alcoholic, non-carbonated beverage market through the launch of its iconic CALPIS dairy-based drink in partnership with Varun Beverages Limited (VBL). The strategic alliance marks Asahi’s first move into India’s rapidly growing beverage sector, with CALPIS scheduled to launch in the second half of…
Kefir Faces Identity Crisis in Global Market
Kefir, often called the “champagne of dairy” for its naturally fizzy character, may be losing its distinctive identity as it expands globally as a functional beverage. Traditionally consumed across Eastern Europe and Russia, authentic kefir made using kefir grains produces natural effervescence due to fermentation involving both bacteria and yeast. However, many commercially produced kefir…