Mother Dairy Extends Media Partnership with WPP Until 2030
Mother Dairy Fruit & Vegetable Pvt. Ltd., a wholly owned subsidiary of the National Dairy Development Board (NDDB), has renewed its integrated media mandate with WPP Media, extending a long-standing partnership through 2030. Under the renewed four-year agreement, WPP Media’s Wavemaker will continue to manage integrated media planning and buying for the dairy major, focusing…
Verka Pulls Ad After Public Backlash
Punjab’s leading dairy brand Verka has withdrawn a controversial social media advertisement for its mango lassi after facing widespread public criticism over a tagline that many consumers considered insensitive and inappropriate. The promotional reel, posted on Verka’s Instagram and Facebook pages, featured a young girl and carried the caption “How to kidnap me?”, a marketing…
Nandini Partners RCB for IPL 2026
Karnataka Milk Federation’s flagship brand Nandini has partnered with Royal Challengers Bengaluru as the official dairy partner for the IPL 2026 season, marking a strategic brand collaboration ahead of the tournament beginning March 28, 2026. The partnership brings together two major Karnataka-based brands—Nandini and RCB—with the objective of strengthening regional connect and engaging with the…