Lassi, Milk Sharbat Cool Delhi Amid Heatwave
As Delhi battles intense summer temperatures, traditional dairy-based beverages such as kachi lassi and Rooh Afza milk sharbat are witnessing a surge in demand, with roadside shabeels across markets, highways, temple areas, and residential colonies serving thousands seeking relief from the heat. Organisers reported a sharp increase in footfall, particularly during afternoon hours, with delivery…
Smaller Cities Fuel India’s Dairy Growth Story
India’s dairy consumption boom is no longer being driven solely by metropolitan markets, as Tier-2 and Tier-3 cities emerge as the next major growth engines for organized dairy companies. Rising incomes, rapid urbanization, improving cold-chain infrastructure and growing consumer preference for branded, quality-assured dairy products are transforming consumption patterns in smaller cities across the country….
Study Links Dairy Intake to Parkinson’s Risk
A recent study has found that higher dairy consumption—particularly milk—may be associated with an increased risk of Parkinson’s disease, adding to ongoing scientific debate around diet and neurodegenerative disorders. The findings are based on observational research analysing large population datasets, highlighting a potential link rather than a confirmed cause. The analysis covered over 6.34 lakh…
75.8% Indians Now Active Dairy Consumers: Study
A new consumer study by Godrej Jersey has revealed that 75.8% of Indians are “active dairy consumers”, meaning households regularly consume milk along with multiple dairy products such as curd, paneer, ghee, butter, lassi, yogurt and cheese. The findings come from the India Lactograph Report FY25-26, which highlights how dairy has evolved from a single…