Dairy Beverage Sales Jump Over 50% in Heatwave
China’s dairy beverage market is witnessing a sharp summer surge, with sales of chilled dairy drinks increasing by more than 50% as intense heat drives demand for refreshing beverages. According to market data cited by Whalesbook, products such as lassi, yogurt drinks, probiotic beverages and flavored milk have seen particularly strong growth, with convenience stores,…
Dairy Drinks Outpace Soft Drinks in Summer Growth
India’s dairy beverage segment is witnessing robust momentum, with lassi and buttermilk recording nearly 40% growth, significantly outpacing the soft drinks market as consumers increasingly opt for healthier and more natural refreshments during the summer season. According to industry estimates, demand for packaged dairy beverages has surged across urban and rural markets, driven by rising…
Asahi Brings Century-Old CALPIS Dairy Drink to India
Japanese beverage giant Asahi Group Holdings has announced its entry into India’s non-alcoholic, non-carbonated beverage market through the launch of its iconic CALPIS dairy-based drink in partnership with Varun Beverages Limited (VBL). The strategic alliance marks Asahi’s first move into India’s rapidly growing beverage sector, with CALPIS scheduled to launch in the second half of…