What’s Driving Change In Beverages, FMCG And Dairy in 2025
India’s retail landscape in 2025 was marked by a decisive shift in how consumers choose, consume and connect with brands. From beverages to daily nutrition and even the most essential dairy products, the year revealed a sharper, more informed, and more value-driven Indian customer, one who prioritises authenticity, quality and convenience in equal measure. As…
Dairy nutrition education cues help increase consumption
To reverse the US trend of moving away from dairy consumption, the industry sector developed educational tools to enlighten consumers about dairy’s health benefits. Concurrently, a research team set out to find out if these “learning” measures were useful and found they increased consumer spending and consumption of cheese, ice cream, milk and yogurt by…
Cornext: This startup solves the fodder crisis for dairy farmers
Founded in 2015 by three entrepreneurs—Madhav Kshatriya, Amarnath Sarangula and Feroz Ahmed—Cornext has taken an integrated approach to help dairy farmers. This agritech startup offers low-cost, innovative quality feeding solutions for the dairy farmers. Kshatriya, an MBA from Australia and a dairy farmer himself, has an in-depth understanding of the pain points of a dairy…