Quality over cost: New-age dairy brands on the rise
The growing demand for preservative-free and traceable dairy products, coupled with the adoption of quick commerce and direct-to-consumer (D2C) models, is fuelling the rise of new-age dairy brands. These startups are not only expanding rapidly but also attracting significant investor interest. In the past year alone, around nine dairy startups raised funding, with 5-6 brands such as…
The whiter evolution: How digitalisation can help D2C brands
The Indian economy, helped by the government’s push on digitalisation and aided by a strong internet penetration across the country, is on a strong upswing. A report by Redseer states that Indian e-commerce could grow at a CAGR of 27 per cent to reach $163 billion by 2026, which is thrice the growth of the…