FMCG Giants Turn to D2C Brands for Future Growth
India’s leading FMCG companies are increasingly acquiring direct-to-consumer (D2C) brands as they look to capture emerging consumer trends, accelerate innovation, and strengthen their presence in premium and niche categories. Industry experts note that traditional FMCG players are using acquisitions to gain access to digital-first consumer insights, health and wellness segments, premium nutrition products, beauty and…
Punjab Cracks Down on Substandard Milk Products
The Punjab State and Chandigarh (UT) Human Rights Commission has taken suo motu notice of the growing concern over substandard milk and dairy products being sold in Ludhiana, escalating the issue into a major public health matter. The Commission acted after reports revealed that 211 samples of milk and dairy products collected over the past…
Akshayakalpa Builds India’s Organic Dairy Future
Akshayakalpa Organic is rapidly emerging as one of India’s most trusted organic dairy brands, leveraging a fully integrated “soil-to-table” ecosystem to capitalize on rising consumer demand for clean, traceable and chemical-free food products. According to a feature by Indian Retailer, the company has grown from nearly ₹100 crore in revenue three years ago to ₹395…