From Commodity to Credibility: The Changing Face of Dairy Branding
The recent move by Madhusudan Dairy to onboard Akshay Kumar as its brand ambassador may appear, at first glance, as another celebrity endorsement in a crowded FMCG landscape. However, when viewed in the context of evolving consumer behaviour and regulatory tightening, it reflects a deeper and more structural shift underway in the dairy sector. For…