What’s Driving Change In Beverages, FMCG And Dairy in 2025

India’s retail landscape in 2025 was marked by a decisive shift in how consumers choose, consume and connect with brands. From beverages to daily nutrition and even the most essential dairy products, the year revealed a sharper, more informed, and more value-driven Indian customer, one who prioritises authenticity, quality and convenience in equal measure. As…
Has butterfat production begun to outpace consumer demand?

This January, U.S. butterfat levels pushed to a record 4.46%. That’s up from 4.35% just 12 months ago and a remarkable jump from 4.03% in the January 2020 milk supply, according to data published by USDA’s Agricultural Marketing Service. The increasing production has some people asking, “Are we beginning to produce too much butterfat?” “That’s…
Ice cream per capita consumption increased four fold

Riding on a four-fold rise in per capita consumption of ice cream during the last decade, the ice cream manufacturing industry in India is not only clocking a healthy double-digit growth, but has caught the attention of investors and foreign counterparts, says Sudhir Shah, president of the Indian Ice-cream Manufacturer’s Association (IICMA), who was in Gujarat…
What vegetarianism means in India ?

If being vegetarian means having diets loaded with dal (pulses), sabzi (vegetables) and phal (fruits), sans any animal-origin products, most Indians would probably not make the cut. The latest official Survey on Household Consumption Expenditure for 2022-23 (August-July) shows that the average monthly per capita spending in rural India on vegetables (at Rs 202.86), fresh and dry fruits (Rs 140.16)…