FMCG Giants Turn to D2C Brands for Future Growth
India’s leading FMCG companies are increasingly acquiring direct-to-consumer (D2C) brands as they look to capture emerging consumer trends, accelerate innovation, and strengthen their presence in premium and niche categories. Industry experts note that traditional FMCG players are using acquisitions to gain access to digital-first consumer insights, health and wellness segments, premium nutrition products, beauty and…