Consumer Trust :Ultimate Asset in a Competitive Marketplace
In a rapidly fragmenting consumer landscape, where premium and rural segments outpace mainstream value brands, consumer trust has emerged as the foundational differentiator between fleeting engagement and long-term brand loyalty. In his ET Retail article dated July 21, 2025, Srideep N. Kesavan—CEO of Heritage Foods—argues that trust is not a soft sentiment but a tangible…
Aavin needs autonomy to be competitive: NDDB chairman Meenesh Shah
Aavin should be given autonomy in fixing price and other functions to compete with other dairy giants like Amul and Nandhini, said Meenesh Shah, Chairman, National Dairy Development Board. In an interaction with TNIE, he said TN milk cooperative federation should be free from government intervention, as is the case with Amul. Tamil Nadu is…