From Commodity to Credibility: The Changing Face of Dairy Branding
The recent move by Madhusudan Dairy to onboard Akshay Kumar as its brand ambassador may appear, at first glance, as another celebrity endorsement in a crowded FMCG landscape. However, when viewed in the context of evolving consumer behaviour and regulatory tightening, it reflects a deeper and more structural shift underway in the dairy sector. For…
Business strategy needs to factor in war impact’
Nestle India’s CMD, Suresh Narayanan, has stated that the war in West Asia will bring challenges for businesses, including the impact on commodity inflation. Narayanan also highlighted the importance of penetration-led volume growth and cost efficiency management as key strategies for the company. While inflation has decreased, Nestle does not see a strong case for…