Coca-Cola expands push into dairy sector via Fairlife
Fairlife — the dairy arm of Coca-Cola — is gearing up for rapid expansion of its value-added dairy business as demand for high-protein, low-sugar milk and protein products grows globally. Coca-Cola CEO James Quincey recently confirmed at a major investor conference that once new capacity comes online, Fairlife plans to diversify further with new flavours,…
Mother Dairy joins cola clash with witty post
Amid the cola wars, Mother Dairy’s witty social media post garnered attention online. The post brands milk as a drink for a lifetime, taking an apparent jibe at Coca-Cola’s ‘Halftime’, and Pepsi’s ‘Anytime’. In Short Mother Dairy joined the cola wars with a witty milk ad Ad contrasted Cola 1 ‘Haftime’, Cola 2 ‘Anytime’, and…
The Coca-Cola Co. pulls plug on Innocent dairy-free range
The Coca-Cola Co.’s Innocent brand is to discontinue its dairy-free range of beverages, announcing on social media that the three-strong line of drinks would be “leaving shelves in the next few weeks”. Primarily a producer of smoothies and juices, Innocent entered the dairy-free market in 2018 with a UK launch that sought to leverage the growing demand…
Fairlife is The Coca-Cola Company’s Newest Billion Dollar Brand
Fairlife, LLC, a subsidiary of the Coca-Cola Company, has surpassed $1 billion in annual retail sales. Founded in 2012, Fairlife has pioneered ultra-filtration in the dairy industry through its portfolio of better-for-you products that are leading the value-added dairy category. Over the last decade, fairlife has remained committed to innovation and provided consumers with high-quality nutrition…