Cadbury Milkinis: India’s New Multi-Sensory Snack
Mondelēz India has launched Cadbury Dairy Milk Milkinis—a milk crème-filled chocolate bar—positioned to align with India’s evolving snacking habits. The product is priced at ₹20 for 17 g and ₹40 for 34 g, and is meant to offer a “playful, shareable, multi-sensory” experience beyond conventional chocolate. Nitin Saini, VP Marketing at Mondelēz India, remarks that…
Cadbury Launches “Milkinis” to Win Young & Impulse Buyers
Mondelez India has rolled out Cadbury Dairy Milk Milkinis, a crème-filled milk chocolate bar priced at ₹20 and ₹40, as part of its strategy to capture the attention of school-going children and impulse buyers. The move reintroduces a sense of playfulness to Cadbury’s brand persona, shifting it slightly from its long-running “indulgent and emotional” communication…
Cadbury Dairy Milk -Say it with Silk
This Valentine’s Day, Cadbury Dairy Milk Silk is making it effortless to express your feelings with packaging that says it all and a heartwarming film that brings love to life with its campaign “Say it with Silk”. Recognising that expressing oneself can often be daunting, the brand’s latest campaign puts Cadbury Dairy Milk Silk at the heart of romantic gestures….
Hyderabad resident finds ‘fungus’ in Cadbury Dairy Milk
A Hyderabad resident posted a picture of a Cadbury Dairy Milk chocolate bar with fungus on it on social media, which sparked the trolling of confectionery makers on the internet. User goooofboll wrote in a post on X saying, “The manufacturing of these dairy milk is January 2024, expiry is best before one year from…
Chocolate maker Mondelez Steps up rural presence
Mondelez India, known for its popular chocolate brands like Cadbury Dairy Milk and Toblerone, has doubled its rural footprint in the past five years. This growth has been attributed to the strategic deployment of additional chillers and extending their market reach to more villages, thereby gaining a competitive edge in the packaged foods sector. The…
Cadbury and Oreo brand see a Covid disruption in western India
Confectionary major Mondelez on Wednesday said it expected some pockets of disruption in India, amongst its key markets, because of the surge in Covid-19 cases over the past one-and-a-half months. The firm, which follows a January-December accounting calendar, is best known for chocolate brand Cadbury and biscuit label Oreo in India. Addressing investors during a…