Cadbury Launches “Milkinis” to Win Young & Impulse Buyers
Mondelez India has rolled out Cadbury Dairy Milk Milkinis, a crème-filled milk chocolate bar priced at ₹20 and ₹40, as part of its strategy to capture the attention of school-going children and impulse buyers. The move reintroduces a sense of playfulness to Cadbury’s brand persona, shifting it slightly from its long-running “indulgent and emotional” communication…