Mother Dairy Extends Media Partnership with WPP Until 2030
Mother Dairy Fruit & Vegetable Pvt. Ltd., a wholly owned subsidiary of the National Dairy Development Board (NDDB), has renewed its integrated media mandate with WPP Media, extending a long-standing partnership through 2030. Under the renewed four-year agreement, WPP Media’s Wavemaker will continue to manage integrated media planning and buying for the dairy major, focusing…
Nandini Partners RCB for IPL 2026
Karnataka Milk Federation’s flagship brand Nandini has partnered with Royal Challengers Bengaluru as the official dairy partner for the IPL 2026 season, marking a strategic brand collaboration ahead of the tournament beginning March 28, 2026. The partnership brings together two major Karnataka-based brands—Nandini and RCB—with the objective of strengthening regional connect and engaging with the…