A daily glass of goat milk? Here’s what you need to know
A maldhari union wants Amul to sell the milk of goats separately, and the Gujarat govt has asked for details. It is true that Gandhiji preferred goat milk, and it has its advantages — but is a commercial operation viable? Mahatma Gandhi preferred goat milk, and claimed that since goats eat plants, herbs, shrubs,…
After dairy success, Amul on path to secure green energy for India
After resonating with the dairy sector for years, Amul has decided to do a similar magic in India’s green energy revolution by trying to achieve what is not even thought about. After receiving the annual business line 2023 Iconic Changemaker award, managing director of Amul marketer Gujarat Cooperative Milk Marketing Federation (GCMMF) Jayen Mehta said Amul has…
No spike seen in milk prices till middle of next year
Retail milk prices, which was increased a number of times last year, is unlikely to witness any spike in prices till middle of next year because of improvement in supplies since April and setting in of ‘flush’ season, a senior official with Mother Dairy, the major milk supplier in the Delhi-NCR region said “Since April,…
Gujarat’s maldharis demand marketing of goat milk to Amul
After managing to persuade dairy giant Amul to procure and market camel milk, the maldharis (pastoralists) of Gujarat have now launched a bid for separate collection and marketing of goat milk and the state government has expressed its willingness to extend a helping hand. Gujarat’s Agriculture Minister Raghavji Patel held a meeting with representatives of…
Reinventing AMUL- Moving uphill from Rs 55K Cr to Rs 1 Lakh Cr
On a busy day, about half a million people pass through New York’s Times Square, a big tourist at-traction known for its innovative advertising and digital billboards. On Sunday, October 8, a campaign titled ‘Be More Milk’ went live there. Targeted at youngsters, this 15-second message has been play-ing out 20 times an hour and…
Shastri-Kurien, and the White Revolution: Dairy-Efficient India
When people talk of profound change and transformation, they often associate it with big pronouncements, highly publicised policy decisions with all the bells and whistles, and the usual dose of hype. But the transformation that enriches the lives and livelihoods of tens of millions of citizens often happens without fanfare. An unpublicised and largely forgotten…
Parag Milk Foods appoints former Amul MD Rahul Kumar as COO
Parag Milk Foods Limited, a manufacturer and marketer of dairy-FMCG products, has announced the appointment of Rahul Kumar Srivastava as the Chief Operating Officer of the organization. He served as the Managing Director of Lactalis India, a division of the world’s largest dairy conglomerate, for over a decade. Additionally, he held the position of Managing…
Will Aavin’s price be increased in Tamil Nadu ?
Reportedly Karnataka’s Nandini Milk Company is planning to expand its business in tamil Nadu and has created a stir. Milk and milk products are sold under the name Nandini on behalf of the karnataka Milk Cooperative. Like Aavin in Tamilnadu, Amul in Gujarat, Nandini in Karnataka. During the last karnataka state assembly elections, the campaign to save Nandini was heavily promoted. The reason is that…
Amul takes a comical detour in new ads; asks you to ‘be more milk’
The brand has unveiled two TVCs, both drawing peculiar parallels between milk, honesty, and comfort. Amul is asking you to be more milk. What does that even mean? The brand’s new campaign, titled ‘Be More Milk’, is drawing circles around milk, honesty, and comfort. https://youtu.be/bJTiyRQ53y4 In a pair of ad films, Amul has ingeniously explored…
No bid to monopolise-Jayen Mehta on Nandini-Aavin row
Amul, which recently faced a political backlash in Karnataka and Tamil Nadu for trying to sell dairy products in these states, said on Tuesday that there was “no attempt to monopolise or dominate” the local milk cooperative brands like Nandini and Aavin. Jayen Mehta, in charge managing director of Gujarat Cooperative Milk Marketing Federation (GCMMF) — an…