Reinventing AMUL- Moving uphill from Rs 55K Cr to Rs 1 Lakh Cr
On a busy day, about half a million people pass through New York’s Times Square, a big tourist at-traction known for its innovative advertising and digital billboards. On Sunday, October 8, a campaign titled ‘Be More Milk’ went live there. Targeted at youngsters, this 15-second message has been play-ing out 20 times an hour and…
Shastri-Kurien, and the White Revolution: Dairy-Efficient India
When people talk of profound change and transformation, they often associate it with big pronouncements, highly publicised policy decisions with all the bells and whistles, and the usual dose of hype. But the transformation that enriches the lives and livelihoods of tens of millions of citizens often happens without fanfare. An unpublicised and largely forgotten…
Parag Milk Foods appoints former Amul MD Rahul Kumar as COO
Parag Milk Foods Limited, a manufacturer and marketer of dairy-FMCG products, has announced the appointment of Rahul Kumar Srivastava as the Chief Operating Officer of the organization. He served as the Managing Director of Lactalis India, a division of the world’s largest dairy conglomerate, for over a decade. Additionally, he held the position of Managing…
Will Aavin’s price be increased in Tamil Nadu ?
Reportedly Karnataka’s Nandini Milk Company is planning to expand its business in tamil Nadu and has created a stir. Milk and milk products are sold under the name Nandini on behalf of the karnataka Milk Cooperative. Like Aavin in Tamilnadu, Amul in Gujarat, Nandini in Karnataka. During the last karnataka state assembly elections, the campaign to save Nandini was heavily promoted. The reason is that…
Amul takes a comical detour in new ads; asks you to ‘be more milk’
The brand has unveiled two TVCs, both drawing peculiar parallels between milk, honesty, and comfort. Amul is asking you to be more milk. What does that even mean? The brand’s new campaign, titled ‘Be More Milk’, is drawing circles around milk, honesty, and comfort. https://youtu.be/bJTiyRQ53y4 In a pair of ad films, Amul has ingeniously explored…
No bid to monopolise-Jayen Mehta on Nandini-Aavin row
Amul, which recently faced a political backlash in Karnataka and Tamil Nadu for trying to sell dairy products in these states, said on Tuesday that there was “no attempt to monopolise or dominate” the local milk cooperative brands like Nandini and Aavin. Jayen Mehta, in charge managing director of Gujarat Cooperative Milk Marketing Federation (GCMMF) — an…
Sri Lanka takes Amul’s help to achieve self-sufficiency in dairy
The well-established and successful Amul model of dairy development through co-operatives is being exported to other countries across the world and crisis-hit Sri Lanka is set to be a beneficiary of this. A joint venture agreement has been signed between India’s National Dairy Development Board, Gujarat Cooperative Milk Marketing Federation and Cargills of Sri Lanka…
Karnataka’s Nandini milk eyes TN market
Following Gujarat-based Amul, Karnataka’s Nandini milk is set to expand its footprint in Tamil Nadu. The entity will soon tie up with manufacturers and individuals here to pack, market and sell dairy products. Karnataka Cooperative Milk Producers’ Federation Limited (KMF), which manufacturers Nandini milk and other dairy products, has advertised that October 20 is the last date…
Amul to buy Sri Lankan dairy farms?
Plans are afoot to sell Milco, Highland and 31 dairy farms owned by the National Livestock Development Board (NLDB) to India’s Amul Diary Company, NPP leader Anura Kumara Dissanayake said. He said Cabinet approval has already been granted to sell Milco while another Cabinet Paper has been finalised to sell off ‘Highland’ to India’s Amul…
Amul expects no price hike after timely monsoon in Gujarat
Amul does not anticipate any price hike as the situation is ”pretty” good this year after timely monsoon rains in Gujarat and flush milk procurement season is starting, GCMMF Managing Director Jayen S Mehta said on Wednesday. The Gujarat Cooperative Milk Marketing Federation (GCMMF) sells its dairy products under the popular Amul brand.”The situation is…