Manthan at Cannes- Amul model is India’s gift to the world:Jayen Mehta
The screening of the restored 4K version of the 1976 Smita Patil starrer Shyam Benegal classic ‘Manthan’ at Salle Bunuel in 77th edition of the Cannes Film Festival on Friday marked a milestone not only for the film, based on the pioneering milk cooperative movement of Dr Varghese Kurien, but also propped up the Gujarat…
Buttermilk to Ice cream by dairy brands are capitalising on the summer boom
As mercury levels soar and heat wave conditions grip various parts of India, beverage and dairy companies are experiencing a welcome boost in sales. The scorching weather may be a challenge for many, but it’s proving to be a boon for businesses dealing in thirst-quenching beverages, curd, buttermilk, and ice creams. According to Jayen Mehta,…
Amul may takeover Sanchi – State dairy federation of Madhya Pradesh
Amul is in talks for a possible takeover of Sanchi Dairy – a brand as familiar to Madhya Pradesh homes as Nandini in Karnataka, and just as emotive. The BJP-led MP govt wants to adopt the Gujarat-based Amul-like model for Sanchi in MP, sources told TOI, adding that whether Amul will ‘assist’ Sanchi to increase its base in MP or…
Amul announces Rs. 1 per liter incentive for milk producers who vote
To promote higher voter turnout in the upcoming Lok Sabha general elections on May 7 in Gujarat, Gujarat Cooperative Milk Marketing Federation Limited (GCMMF) -AMUL has announced an incentive for milk producers who participate in voting. Shamalbhai B Patel, Chairman of GCMMF, announced that milk producers will receive one rupee per liter of milk if…
Shyam Benegal’s Manthan starring Smita Patil to premiere at Cannes Film Festival 2024
Film Heritage Foundation, a not-for-profit organization founded by filmmaker and archivist Shivendra Singh Dungarpur has joined hands with Gujarat Milk Marketing Federation Ltd. to restore veteran Indian filmmaker Shyam Benegal’s national award-winning film Manthan which starred the late iconic film actress, Smita Patil. The 4K restoration of the 1976 film has been selected for the official red-carpet…
Amul celebrates women-dairy farmers with an empowerment mission
In an initiative to recognize the heroes of rural India, Amul presents ‘Floating Stories,’ a campaign highlighting the journey of women dairy farmers who have overcome challenges and changed their lives. Floating Stories is an exhibition of photostories that were printed on the milk of financially and socially successful Amul-women-dairy farmers. This approach serves as…
Wide range, discerning consumer, boom time for Rs 30,000-cr ice-cream industry
As 11-year-old Kyra Arora enters the newly opened ‘ice-cream studio’ near her home in Panchkula, her eyes light up. On offer is a mouthwatering range of bars, lollipop sundaes, popsicles, ice-cream sandwiches, gelatos and mini bites. The unending variety is no vanity enterprise. It’s an indication of a booming ice-cream market and the exponential…
45-50% growth in Amul’s summer product categories likely this year: Jayen Mehta
Jayen Mehta, MD, Amul India, says “today, more than 38% of the sales come from towns with a population of less than 20,000. This shows the brand is not just an urban brand, but the range of products is helping us go deeper into the country. We want to reach every single village of the country. So,…
After US, Amul to start fresh milk sales in more countries
After announcing the sale of locally sourced ‘fresh milk’ in the United States (US), the Gujarat Cooperative Milk Marketing Federation (GCMMF) – which sells dairy products under ‘Amul’ brand – is aiming to launch similar business in a few more countries. “Quite a few markets we are unable to reach directly with our products and…
Amul Launches Fresh Milk in US Following Modi’s Global Ambition
A month after PM Narendra Modi asked Amul to emerge as world’s largest dairy, ‘The Taste of India’ has taken a big leap by launching fresh milk in US. This is the first time that Amul’s fresh milk range has been launched outside India. Partnership of Gujarat Co-operative Milk Marketing Federation (GCMMF) and Michigan Milk Producers Association (MMPA), US’s tenth-largest dairy…