Milk brands Amul & Verka are expanding beyond comfort zones
Punjab, the state with the highest per-capita milk availability, is witnessing a unique transition in the marketing strategies of the two leading milk brands (File Image) The ‘utterly butterly delicious’ Amul girl, always seen in her red polka dot frock and a matching ribbon in her hair, now also wears Punjabi attire salwar-kameez. The Amul…
Amul’s entry won’t impact Aavin-Mano Thangaraj
Amul’s entry into the city and northern Tamil Nadu will not impact Aavin’s sales, said Mano Thangaraj, TN dairy development minister. He said Aavin is open to market expansion just as Amul is entering new areas. At a press conference on Wednesday, Thangaraj said that while Amul is expanding its presence in the United States, Aavin has the potential to expand…
Team Sponsorships: Amul’s Jayen Mehta on Reaching the Young Audience
Sponsoring a cricket team is the easiest way to reach out to a young audience, feels global dairy brand Amul which is sponsoring three teams during the ongoing ICC Men’s T20 World Cup, which includes South Africa, the USA and Sri Lanka “We wanted to associate our brand with a sport. There were two ways…
Soaring milk prices may hit affordability, health
Growth in the dairy industry necessitates ethical, accessible and safe milk production; without these, milk could become inaccessible to the general public For ages, milk has been universally acknowledged as an excellent source of nutrition, especially for children. A good sign that milk & dairy production in our country is increasing fast. However, if the…
Milk price hike: many cut consumption or switch to cheaper brands
Mother Dairy, earlier this week, hiked the milk prices of its brands by Rs 2 per litre in Delhi-NCR. The price hike is applicable in Delhi-NCR as well as other markets, the company said. Amul also increased its milk rates by Rs 2 per litre across all its brands. A survey conducted, LocalCircles, after the…
Post-Election Milk Price Hike Raises Eyebrows: Strategy or Necessity?
As soon as the elections concluded, major dairies across India raised milk prices by ₹2 per liter. This move comes despite assurances from the top management of the country’s largest dairy, who recently expressed confidence in stable input prices, citing significant growth in milk availability and ample stocks of dairy commodities nationwide. The Gujarat Cooperative…
Dairy farmers worried over rumour of Amul entering Tamil Nadu’s milk market
Farmers attached to Aavin’s primary cooperative societies are worried about a rumour that Gujarat-based Amul milk cooperative was planning to enter the Tamil Nadu milk market. M.G. Rajendran, general secretary, Tamil Nadu Milk Producers’ Welfare Association said this information was disturbing if true. “Our founder Senguttuvel would always say that competition is good. But in…
Manthan at Cannes- Amul model is India’s gift to the world:Jayen Mehta
The screening of the restored 4K version of the 1976 Smita Patil starrer Shyam Benegal classic ‘Manthan’ at Salle Bunuel in 77th edition of the Cannes Film Festival on Friday marked a milestone not only for the film, based on the pioneering milk cooperative movement of Dr Varghese Kurien, but also propped up the Gujarat…
Buttermilk to Ice cream by dairy brands are capitalising on the summer boom
As mercury levels soar and heat wave conditions grip various parts of India, beverage and dairy companies are experiencing a welcome boost in sales. The scorching weather may be a challenge for many, but it’s proving to be a boon for businesses dealing in thirst-quenching beverages, curd, buttermilk, and ice creams. According to Jayen Mehta,…
Amul may takeover Sanchi – State dairy federation of Madhya Pradesh
Amul is in talks for a possible takeover of Sanchi Dairy – a brand as familiar to Madhya Pradesh homes as Nandini in Karnataka, and just as emotive. The BJP-led MP govt wants to adopt the Gujarat-based Amul-like model for Sanchi in MP, sources told TOI, adding that whether Amul will ‘assist’ Sanchi to increase its base in MP or…