Worms in Amul buttermilk ordered online, company responds
Recent incident of live worms found in Amul buttermilk ordered online raises questions about food safety and quality control. Consumer outrage prompts discussions on social media regarding the responsibility of major brands to ensure product quality. Fast-paced lives and a lack of time have made food delivery apps a part of our daily lives. It provides much-needed…
Going Organic is fine but Amul not interested in going public in the stock markets Jayen Mehta
Jayen Mehta, MD, Amul India, says as a brand, if Amul can connect the producers with the consumers, giving them good quality food, free from chemical fertilisers and pesticides, I think there will be a great contribution not just to the health of the country but also to improving the carbon content and productivity and regenerating the soil so…
Top 5 Indian food brands have Dairy portfolio- Amul, Mother Dairy, Nandini shines again
Brand Finance’s Global Brand Equity Monitor Research utilises a comprehensive framework to track and measure the core building blocks that underpin strong brands, while delivering nuanced insights that direct strategy for understanding, maintaining and building brand strength. Brands, and customer relationship with brands, are complex. As such they require attention, direction and measured support if…
Milk brands Amul & Verka are expanding beyond comfort zones
Punjab, the state with the highest per-capita milk availability, is witnessing a unique transition in the marketing strategies of the two leading milk brands (File Image) The ‘utterly butterly delicious’ Amul girl, always seen in her red polka dot frock and a matching ribbon in her hair, now also wears Punjabi attire salwar-kameez. The Amul…
Amul’s entry won’t impact Aavin-Mano Thangaraj
Amul’s entry into the city and northern Tamil Nadu will not impact Aavin’s sales, said Mano Thangaraj, TN dairy development minister. He said Aavin is open to market expansion just as Amul is entering new areas. At a press conference on Wednesday, Thangaraj said that while Amul is expanding its presence in the United States, Aavin has the potential to expand…
Team Sponsorships: Amul’s Jayen Mehta on Reaching the Young Audience
Sponsoring a cricket team is the easiest way to reach out to a young audience, feels global dairy brand Amul which is sponsoring three teams during the ongoing ICC Men’s T20 World Cup, which includes South Africa, the USA and Sri Lanka “We wanted to associate our brand with a sport. There were two ways…
Soaring milk prices may hit affordability, health
Growth in the dairy industry necessitates ethical, accessible and safe milk production; without these, milk could become inaccessible to the general public For ages, milk has been universally acknowledged as an excellent source of nutrition, especially for children. A good sign that milk & dairy production in our country is increasing fast. However, if the…
Milk price hike: many cut consumption or switch to cheaper brands
Mother Dairy, earlier this week, hiked the milk prices of its brands by Rs 2 per litre in Delhi-NCR. The price hike is applicable in Delhi-NCR as well as other markets, the company said. Amul also increased its milk rates by Rs 2 per litre across all its brands. A survey conducted, LocalCircles, after the…
Post-Election Milk Price Hike Raises Eyebrows: Strategy or Necessity?
As soon as the elections concluded, major dairies across India raised milk prices by ₹2 per liter. This move comes despite assurances from the top management of the country’s largest dairy, who recently expressed confidence in stable input prices, citing significant growth in milk availability and ample stocks of dairy commodities nationwide. The Gujarat Cooperative…
Dairy farmers worried over rumour of Amul entering Tamil Nadu’s milk market
Farmers attached to Aavin’s primary cooperative societies are worried about a rumour that Gujarat-based Amul milk cooperative was planning to enter the Tamil Nadu milk market. M.G. Rajendran, general secretary, Tamil Nadu Milk Producers’ Welfare Association said this information was disturbing if true. “Our founder Senguttuvel would always say that competition is good. But in…