Gujarat dairies asked to set up oxygen plants after Banas dairy’s initiative
After Banas Dairy’s successful execution of oxygen plant for Covid-19 patients at its medical college in Palanpur, the Gujarat government has now directed all dairy unions in the State to come forward and setup oxygen facilities in their respective districts. In a circular issued on Wednesday, Gujarat’s Registrar of Cooperatives has directed all the district…
How location mapping services are helping dairy and other businesses
Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets the Amul range of dairy products, was in a fix when the Centre announced the lockdown last year. While demand for dairy products surged, there were no takers for its frozen products. That’s when GCMMF decided to use the frozen products supply chain for transporting dairy products. “We have…
At Amul, we don’t check if our advertising is working or not: RS Sodhi
Speaking at AFAA’s ‘Inspiration’ series, (Asian Federation of Advertising Association), RS Sodhi, managing director, Gujarat Cooperative Milk Marketing Federation (GCMMF), stated how Amul doubled its faith in advertising during the first lockdown in India. Sodhi began his talk with what he called ‘the conclusion’, elaborating on why the company did so. “We did this simply because…
Major dairy players eyeing Rs 65000 Crores packaged sweets market
Though the market for packaged sweets remains largely unorganised in India, the larger consumer trend towards packaged foods in the wake of the Covid-19 pandemic has given it a boost.The market for traditional Indian sweets is sized at `60,000-65,000 crore Dairy brands such as Amul and Mother Dairy have been expanding their presence in the mithai segment…
India is considered to be No 1 potential chocolate market of the world
India has long been known for its love affair with sugar. Sweets play a major role in festivals and family celebrations and delicacies such as gulab jamun — fried dough balls soaked in syrup —and barfi —made with condensed milk — are popular gifts. Not only is India the world’s biggest consumer of sugar, it’s…
Milk has a unique identity: All others are clones and derivatives
The buzz around veganism and resurgent drive for pushing plant-based drinks have exposed the Indian dairy industry to a new potential risk. The risk is that of confusing consumers between milk as is conventionally known, and milk that is derived from plants and non-mammal sources. That could lead to misinformation and misunderstanding. While there is…
Amul campaigns to bust “myths” about non-dairy beverages
In a newspaper advertisement this week, dairy cooperative Amul sought to bust “myths” about non-dairy beverages that are alternative to milk. The advertisement states that the term “milk” is being encroached by plant-based beverages made from soya, almonds, oats and others, which Amul believes is misleading for consumers. Amul’s aggressive campaign Amul has been very aggressive in…
Dairy majors in India planning to set up buffalo mozzarella plants
The Union Cabinet chaired by the Prime Minister, Shri Narendra Modi gave its approval last year to introduce the Production-Linked Incentive (PLI) Scheme in the food processing sector also . This scheme is for enhancing India’s Manufacturing Capabilities and Enhancing Exports under Atmanirbhar Bharat initiative. List of products under PLI The list of the products…
Early onset of summers will bring strong ice creams sales during season
The ‘warmest’ February and an early onset of summer is bringing cheer to ice-cream makers in India. After a nearly 90 percent drop in sales in 2020 due to COVID-19 pandemic, ice-cream makers are pinning their hopes on a strong summer season this year and have lined up new product launches. The lockdown, which was…
Amul exported 1124 MT of SMP in a single rail rake
The Gujarat Co-operative Milk Marketing Federation (GCMMF) that markets the brand Amul, was under pressure to pay a good price to Gujarat farmers following a glut of liquid milk during the pandemic over the past year. However, the export orders for skimmed milk powder (SMP) the dairy giant received over the past two months, will allow…