Amul’s Protein Push Faces Brand Perception Challenges
Amul, India’s largest dairy cooperative, has ventured into the protein-enriched food segment to address the country’s significant protein deficiency—affecting 73% of the population, with only 9% awareness. Since 2022, Amul has introduced products like protein lassi and protein kulfi, aiming to make protein consumption more accessible to the masses. In 2025, Amul launched high-protein mango…
Why Amul’s ₹2 Hike Reflects More Than Just Market Forces ?
The recent ₹2 milk price increase, therefore, is not just a business adjustment — it is a signal. A signal that India’s dairy system, despite its global scale and cooperative strength, is under pressure. On May 1, 2025, Amul announced a nationwide increase in milk prices by ₹2 per litre across all variants. Mother dairy…
Amul milk prices up by Rs 2 per litre
Amul Milk is all set to get dearer by Rs 2 per litre across the country, effective from Thursday. The Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets milk and milk products under the brand name of Amul, has announced an increase of Rs 2 per litre on all variants of fresh milk pouches. As…
Amul Targets 5X Protein Production Growth, Leverages IPL
Amul, India’s largest dairy cooperative, is aggressively expanding its protein production capacity, aiming for a fivefold growth within the next few years. This move is backed by a strategic marketing push during the Indian Premier League (IPL), targeting higher consumer awareness about daily protein intake. Currently producing around 1,000 tonnes of protein powder annually, Amul…
Trump’s tariffs to make Amul “preferred supplier of choice”
Amul which annually exports ₹1,000 crore worth dairy products across the globe, is rubbing its hands in glee. Though the imposition of retaliatory tariffs on India and other countries by the Trump administration is expected to make Amul products being sold in the United States expensive, Jayen Mehta, Managing Director of Gujarat Cooperative Milk Marketing Federation (GCMMF)…
Amul turnover touches $11 Billion in FY 25
Home-grown dairy giant Amul is nearly a $11 billion co-operative entity. The Gujarat Co-operative Milk Marketing Federation (GCMMF), which sells milk and dairy products under the brand name Amul, registered a turnover of Rs 65,911 crore, nearly $7.75 billion, for the financial year ending March 2025. The group turnover of the Amul brand reached Rs…
Amul milk to enter Tamil Nadu market
Amul (Anand Milk Union Ltd.) plans to gradually enter Tamil Nadu’s milk market, providing a cooperative model for local farmers, said Amit Vyas, Managing Director, Amul Dairy in Tiruchi on Saturday. He told press persons that a milk processing plant was being set up at Chittoor in Andhra Pradesh, enabling supplies to Bengaluru. “We have…
Amul ranked among India’s third most valued brands
Gujarat Cooperative Milk Marketing Federation (Amul), the country’s largest milk cooperative, has been ranked as the third most valued brand in India in the prestigious YouGov India Value Rankings 2025. Notably, Amul is the only Fast-Moving Consumer Goods (FMCG) brand in the top three list, alongside e-commerce giants Amazon and Flipkart. According to an official communique, this ranking…
Milking Opportunities: Dairy Players Expand Beyond Borders
The organised dairy market in India has been witnessing significant activity recently, with players exploring new markets and diversifying product categories to strengthen their presence. Industry players and analysts see a shift as value-added products will drive profitability. Expansion mode on, value-added products drive margins Industry experts emphasise that while milk ensures market penetration, higher…
Can Sahyadri Farms do an Amul?
The success of Sahyadri farms presents a blue print for the fruits and vegetables sector. India’s fruits and vegetables (F&V) sector is growing faster than cereals, contributing roughly 30% to the value of crop agriculture. It is also more nutritious. Yet, it receives far less policy focus and institutional support compared to cereals. Without organised…