The big kick. How brands are scoring on football’s biggest stage
Even before the first goal could be scored at FIFA World Cup 2022, Qatar dealt a big blow to brand Budweiser – no alcohol at the stadium, it said. Definitely an awkward moment for the official beer partner to the tournament, which had reportedly spent $75 million on the association and the spirits of fans…
Two-fold rise in dairy exports melts butter stocks at home
The native market is dealing with an acute scarcity of butter and ghee, after a virtually two-fold enhance in dairy product exports final fiscal 12 months and better consumption throughout Diwali drained the provision pipeline and stocks. According to statistics compiled by the Agricultural and Processed Foods Export Development Authority (Apeda), India exported 19,954 tonnes…
Amul Congratulates UK PM Rishi Sunak In A Creative Way
Amul’s doodle instantly grabbed attention on the internet with people applauding the creativity. Rishi Sunak became Britain’s third Prime Minister this year and scripted history by becoming the first Indian-origin person to hold the top job. Wishes for Mr Sunak have been pouring in from all around the world. In one such congratulatory message, dairy…
Amul’s digital platform opens a window to cattle trade
Move over cattle fairs. Dairy farmers are taking to online marketplaces to buy and sell bovines. Take Ghomtiben Patel, a dairy farmer in Gujarat’s Kheda district, who has put her 4-year-old buffalo on sale for ₹1.10 lakh on Pashudhan, an eBay like marketplace for cattle introduced by Amul recently. All Ghomtiben had to do was upload three photographs of the…
Amul to start work on 20 LLPD milk processing unit in Saurashtra
Amul marketer Gujarat Cooperative Milk Marketing Federation Limited (GCMMF) will soon start work on a new 20 lakh litres per day (LLPD) milk processing plant near Rajkot, creating additional processing capacity in the region. Prime Minister Narendra Modi is likely to virtually perform the ground-breaking for the ₹500-crore plant next week. Supply issues The plant, considered…
Amul hikes milk prices by Rs 2 per litre, except in poll-bound Gujarat
Amid the festive season, The Gujarat Cooperative Milk Marketing Federation Ltd, which markets its products under the Amul brand, hiked the rates of milk by Rs 2 per litre. The price of full cream milk has increased from Rs 61 per litre to Rs 63 per litre, which is expected to impact household budgets. Amul has also…
Process started to merge Amul with 5 other cooperatives: Amit Shah
Amul will be merged with five other cooperative societies to form a multi-state cooperative society (MSCS), Cooperation Minister Amit Shah said on Sunday. Addressing the 70th plenary session of the North Eastern Council (NEC) here, Shah said the process for the merger has already started. “The government led by Prime Minister Narendra Modi is giving priority to natural…
Amul is Regional Sponsor Of Argentina Team For FIFA World Cup 2022
Indian dairy giant Amul has signed as the regional sponsor of the Argentina football team for the upcoming FIFA World Cup beginning next month in Qatar on November 20, 2022. This is the first regional sponsorship deal in India in the history of Argentine soccer, as per TOI. “Amul is proud to announce its association with the Argentina Football Association (AFA),” said…
Fearing Milk Supply Disruption, People Resort To Panic Buying
Long queues were witnessed at milk parlours all over the city on Tuesday evening as the news of disruption of milk supply by maldharis spread. Thanks to the panic buying, most milk parlours put up the sign of “no milk” by late evening. The cattle owners or maldharis, who are on agitation demanding withdrawal of…
Fearing Milk Supply Disruption, People Resort To Panic Buying
Long queues were witnessed at milk parlours all over the city on Tuesday evening as the news of disruption of milk supply by maldharis spread. Thanks to the panic buying, most milk parlours put up the sign of “no milk” by late evening. The cattle owners or maldharis, who are on agitation demanding withdrawal of…