Aavin milk procurement to touch 40 lakh litres per day soon: Dairy min

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State dairy development minister Mano Thangaraj said Aavin has increased its milk procurement to 36 lakh litres per day. Speaking to reporters in Coimbatore after a review meeting with Aavin officials on Sunday, he said the daily procurement would touch 40 lakh litres of milk procurement in a week or two. “Simultaneously, we are making efforts…

New laboratories will be established in four cooperative milk unions, says Mano Thangaraj

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New laboratories will be established in four newly created district cooperative milk unions under the National Programme for Dairy Development (NPDD) to ensure the supply of quality milk products from farmers, announced Milk and Dairy Development Minister Mano Thangaraj, at the Tamil Nadu Assembly on Saturday. The labs would be set up in Cuddalore, Tiruvannamalai,…

Amul’s entry won’t impact Aavin-Mano Thangaraj

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Amul’s entry into the city and northern Tamil Nadu will not impact Aavin’s sales, said Mano Thangaraj, TN dairy development minister. He said Aavin is open to market expansion just as Amul is entering new areas. At a press conference on Wednesday, Thangaraj said that while Amul is expanding its presence in the United States, Aavin has the potential to expand…

As heat subsides, Aavin daily milk procurement back to 32 lakh litres

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Aavin’s dairy milk procurement, which dropped to less than 27 lakh litres a day in February, has rebounded to 31.6 lakh litres since the first week of June. During April and May, procurement fell sharply by 5 lakh litres a day due to the heat wave. Despite demands from dairy farmers for higher milk procurement…

Aavin needs autonomy to be competitive: NDDB chairman Meenesh Shah

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Aavin should be given autonomy in fixing price and other functions to compete with other dairy giants like Amul and Nandhini, said Meenesh Shah, Chairman, National Dairy Development Board. In an interaction with TNIE, he said TN milk cooperative federation should be free from government intervention, as is the case with Amul. Tamil Nadu is…

Dairy farmers worried over rumour of Amul entering Tamil Nadu’s milk market

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Farmers attached to Aavin’s primary cooperative societies are worried about a rumour that Gujarat-based Amul milk cooperative was planning to enter the Tamil Nadu milk market. M.G. Rajendran, general secretary, Tamil Nadu Milk Producers’ Welfare Association said this information was disturbing if true. “Our founder Senguttuvel would always say that competition is good. But in…

Aavin records increase in sales of dairy products as mercury soars

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With the mercury levels soaring in the city for the past two months, Aavin has clocked an increase in its sales of ice cream and buttermilk this summer. Aavin, the popular brand of the Tamil Nadu Cooperative Milk Producers’ Federation, offers a range of dairy products, including ice cream, cookies, ghee, butter, buttermilk and milk sweets. An official said, “We have registered…

Introduction of milk with low fat content opposed

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The Consumer Protection Council, Tamil Nadu, has opposed Aavin move to supply milk with reduced fat content in blue coloured sachets. In a representation to Minister for Milk and Dairy Development Mano Thangaraj, S. Pushpavanan, council secretary, said Aavin introduced 3.5% fat content milk by discontinuing 4.5% fat content milk in green packets. The move…

How Amul’s entry into South India is causing a churn in the cooperative industry

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State milk cooperatives have fostered a no-competition spirit among each other. Now, the Gujarat-based milk procurer has caused a stir as it enters the South In the 1980s and the 1990s, the best suitor to the rich, brown Robusta from the blue Nilgiris was the creamy-complexioned Aavin from Tamil Nadu’s plains. In neighbouring Karnataka and…