Sangam Dairy has been officially selected to supply cow ghee to Tirumala Tirupati Devasthanam (TTD) for the preparation of the sacred Srivari Prasadam. A flag-off and pooja ceremony marked the beginning of this partnership. This milestone reflects Sangam’s commitment to quality, tradition, and its deep connection with its farmer base since 1977.
This moment marks a deep honour for the cooperative, which has been serving millions of consumers with purity and trust since its establishment in 1977.
To commemorate the occasion, a special pooja and flagging-off ceremony was held at Sangam Dairy in the presence of the Chairman, Board Members, and officials.
Speaking on the achievement, , Chairman, Sangam Dairy, said:
“This is not just a milestone for Sangam Dairy, but a matter of pride for every farmer, employee, and stakeholder who has worked with dedication and integrity over the years. Being associated with Srivari Prasadam is a divine blessing, and it reaffirms our commitment to delivering the highest standards of quality and purity.”
For Sangam Dairy, this opportunity is both a spiritual responsibility and a business benchmark. Supplying ghee for one of the most revered temple institutions in the world underscores the cooperative’s robust infrastructure, farmer-centric model, and unwavering quality controls.
With this new chapter, Sangam Dairy aims to reinforce its reputation as a trusted cooperative, delivering excellence from “farmer to consumer” while continuing to enhance farmer incomes and community pride.
Industry Insights
Sangam Dairy, based in Vadlamudi near Guntur, Andhra Pradesh, is a cooperative dairy founded in 1977. Over the years, it has built a reputation for producing dairy staples such as milk, ghee, butter, and value-added products, supported by a strong farmer network and robust infrastructure.
The awarding of the TTD ghee contract is a pivotal moment for Sangam. The TTD is among India’s most venerated temple trusts, and supplying Srivari Prasadam requires ghee of high purity, consistency, and unparalleled quality. For Sangam, this is not only a matter of prestige but also of demonstrating its capability to meet religious, regulatory, and quality standards at scale.
This development has multiple implications for the dairy sector:
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Prestige & branding boost
Being associated with TTD elevates Sangam’s brand equity. It sends a message to consumers, retailers, and peer cooperatives that it can meet the highest functional and ritual standards—not just commercial ones. -
Scale & premium market opportunity
The volumes and consistency required for temple supply can provide economies of scale. Moreover, association with a sacred institution may allow premium positioning of its ghee and related products in niche markets—spiritual gifting, festival packs, temple towns, etc. -
Farmer confidence & income stability
The cooperative’s farmer members gain confidence seeing their produce being used in a revered mission. Regular off-take, backed by institutional commitment, can translate into more stable procurement prices, lowering volatility risk. -
Supply chain & quality discipline reinforcement
To meet TTD’s standards, Sangam will likely tighten quality controls (fat purity, moisture, microbial loads), ensure traceability, and possibly invest more in cold chain, lab testing, packaging and audit systems. This will have company-wide spillover benefits, improving product reliability even beyond this contract. -
Pressure on peer dairies & cooperatives
In the competitive dairy sector, other cooperatives and private dairies may feel compelled to match Sangam’s quality assurances or seek similar institutional tie-ups. This can raise the overall bar for purity and credibility in ghee and value-added dairy. -
Regulatory, contractual, and operational risk
The demands of temple supply are exacting: there may be strict audits, rejections in case of noncompliance, and high reputational risk. Sangam must ensure no lapses in hygiene, consistency, and delivery timelines.
To conclude, Sangam Dairy’s selection as supplier of TTD’s Srivari Prasadam ghee is a landmark moment that blends tradition, scale, and competitive dairy strategy. If executed well, it could catalyze stronger branding, institutional contracts, and premiumization in India’s ghee and value-added dairy segment.
Source : Dairynews7x7 Sep 26th 2025 Sangam Dairy Social media Press release