Milma registered record-breaking sales during Onam 2025. Ghee sales surged 30% to 991 tonnes, with 127 tonnes sold in just four days before Onam. On Uthradam day alone, milk sales hit 38 lakh litres and curd 3.97 lakh kg. Over five days, sales reached 1.19 crore litres of milk and 14.58 lakh kg of curd, reflecting ~5% year-on-year growth.
Industry Insight:
Festivals remain strong demand drivers for dairy, with ghee leading value growth. Strategic product innovation (e.g., 50-ml ghee packs, ready-to-eat payasam kits) boosted volumes. The trend underlines the importance of seasonal demand planning and product mix optimization for cooperatives and private dairies alike.
Source : Dairynews7x7 Sep 7th 2025